Book Details
Orange Code:91814
Paperback:239 pages
Publications:
Categories:
Sections:
1. WHAT IS LICENSING?2. LICENSING AND BUSINESS STRATEGY3. HOW TO IDENTIFY A LICENSOR/LICENSEE4. FINANCIAL ISSUES5. REGULATORY FRAMEWORK6. STRUCTURE AND TERMS OF LICENSING AGREEMENTS7. NEGOTIATION OF LICENSING AGREEMENTS8. SPECIFIC PROBLEMS THAT CAN BE ENCOUNTERED9. MANAGING A LICENSING OPERATION10. TYPICAL EXAMPLES OF LICENSING AGREEMENTS
Description:
This Report will show you - whether as licensor or licensee - how to identify and secure profitable opportunities, strategies and techniques for negotiating the best agreement, and finally the techniques of successfully managing a license operation.
|