Book Details
Orange Code:28153
Paperback:532 pages
Publications:
Categories:
Sections:
1. Small Business: An Overview2. Small Business Management, Entrepreneurship, and Ownership3. Social Responsibility, Ethics, and Strategic Planning4. The Business Plan5. Franchising6. Taking Over an Existing Business7. Starting a New Business8. Accounting Records and Financial Statements9. Small Business Finance10. The Legal Environment11. Small Business Marketing: Strategy and Research12. Small Business Marketing: Product13. Small Business Marketing: Place14. International Small Business15. Operations Management
Description:
Small Business Management provides a balanced introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. Current issues including global opportunities, service, quality and technology are highlighted throughout the text. The streamlined format allows instructors to cover the entire text of 18 chapters within a standard semester timeline without sacrificing important topics. The Fifth Edition features a special focus on the impact of the financial crisis on small business management. The online Business Plan Guide and templates provide some of the most extensive information available on business planning.
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