Book Details
Orange Code:91838
Paperback:184 pages
Publications:
Categories:
Sections:
1. Sketching the IP landscape2. Making the strategic choice3. Building an IP strategy4. Implementation5. Surviving IP disputes6. Giving diligence its due7. Licensing and related transactions
Description:
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No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in today's marketplace requires an in-depth understanding of IP--its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.
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