Book Details
Orange Code:27166
Paperback:355 pages
Publications:
Categories:
Sections:
1. An Overview of Green Marketing2. An Overview of Strategic Green Planning3. The Environment and Consumption4. The Environmental Effects on Consumption5. Discovering Value via Market Analysis6. Communicating Value via Integrated Marketing Programs7. Producing Value via Innovation8. Delivering Value via Sustainable Supply Cycle Strategies9. The Role of Household Consumption10. Energy Consumption in the Services Sector11. Reporting Value to Stakeholders
Description:
GREEN MARKETING MANAGEMENT helps individuals make informed decisions about choices that impact the environment. This insightful new book provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment. In addition to providing a detailed look at many green strategies, from environmentally friendly supply chains to the environmental implications of product creation, the book reviews the evolution of marketing and devotes considerable attention to the conditions for potential consumers to act in an ecologically responsible manner.
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