Book Details
Orange Code:27170
Paperback:584 pages
Publications:
Categories:
Sections:
1. Market Potential of Countries2. International Trading3. International Competitive Advantage and Buyer’s Profile4. International Environment for Business, Customer, Competition and Controls5. International Pricing6. International Business-to-Business Marketing7. International Marketing of Services8. International Strategic Marketing9. International Stakeholders10. International Brands11. International Marketing Concepts12. Market Competitive Forces Worldwide13. Advertising and Promotion in International Markets14. International Public Relations15. International Marketing Research16. Distribution of Goods Worldwide17. Understanding Case Studies
Description:
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This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, and tariff and non-tariff barriers that the companies face overseas form a major part of the book. In addition, the role of international organizations under the guidance of the United Nations has been given its due importance.
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