Book Details
Orange Code:27274
Paperback:449 pages
Publications:
Categories:
Sections:
1. E-business technology2. E-business markets and models3. E-business economics4. E-marketing5. The internet: law, privacy, trust and security6. The management of e-business7. E-business strategy: formulation8. E-business strategy: implementation9. E-business strategy: evaluation10. Gaining and sustaining a competitive advantage11. E-business: the future
Description:
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An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters.
This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form
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