Book Details
Orange Code:27291
Paperback:333 pages
Publications:
Categories:
Sections:
1. Corporate Success Through Market Driven Innovation2. Integrated Innovation and Product Management: A Process Oriented Framework3. The Front End of Innovation4. Innovation Strategy5. Idea Management and Open Innovation6. Creativity Techniques7. Product Concept8. The New Product Development9. Life Cycle Management10. Organization and Uncertainty11. Globalization and Innovation12. Service Engineering and Management
Description:
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.
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