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This specially priced comprehensive introductory text emphasizes the increasing diversity and globalization of societies everywhere, and the special role of mass media and information technology in contemporary society.
Teaching & Learning Experience
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Personalize Learning — MySocLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals.
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Improve Critical Thinking — Encourages students to consider the role of technology and the mass media in society.
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Engage Students — Lively design and features throughout keep students interested in chapter content.
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Explore Theory — Utilizes the three-theory paradigm model.
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Understand Diversity — Comparative global coverage.
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Support Instructors - Written activities and assessment in MySocLab offer instructors supplemental materials to help their students succeed.
Note: MySocLab does not come automatically packaged with this text. To purchase MySocLab, please visit: www.mysoclab.com or you can purchase a ValuePack of the text MySocLab (at no additional cost). ValuePack ISBN-10: 0205171486 / ValuePack ISBN-13: 9780205171484
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