Book Details
Orange Code:28190
Paperback:304 pages
Publications:
Categories:
Sections:
1. Introduction and Overview2. Reviews and Critiques of Cultural Frameworks3. Conceptualizations of the Culture Problem4. Extensions of and Advances in Culture Frameworks5. Alternative Culture Frameworks and Perspectives6. Reflexive Considerations
Description:
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Hofstede introduced a culture paradigm that has been widely influential in international business. However, it’s relevance in light of culture’s increasing complexity due to globalization has been questioned. In this book, alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
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