Book Details
Orange Code:28193
Paperback:247 pages
Publications:
Categories:
Sections:
1. Putting Pricing Experience in Perspective: A Satirical View from Victorian America2. Reflections and Emerging Perspectives on the Strategic Implications of a Multi-dimensional Pricing Environmen3. Does Being Good Pay Off? An Investigation of Consumers' Price Response to Social Product Information4. Reference Points Beyond Price – Fairness Effects in Customer Choices5. Price Sensitivity for Green Power in Electricity Markets: Results from a Conjoint Analysis and a Representative Survey in Switzerland6. Exploring the Role of Information and Trust in Price Fairness Judgments7. Price Transparency on the Internet Requirements of Revenue Management for the Development of an Online Strategy in the Hospitality Industry8. Transfer Pricing for Internal Services and Products: the Link Between Accounting and Marketing
Description:
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The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.
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