Book Details
Orange Code:30023
Paperback:265 pages
Publications:
Categories:
Sections:
1. Industrial Design, Competitiveness, Globalization and Organizational Strategy2. Industrial Design, National Competitiveness and the Emergence of Design-Centred Economic Policy3. Better by Design? A Critical Appraisal of the Creative Economy in Finland4. Locational Patterns and Competitive Characteristics of Industrial Design Firms in the United States5. The Geography of Producing and Marketing Design for Montreal Fashion: Exploring the Role of Cultural Intermediaries6. Designed Here, Made There? Project-based Design Work in Toronto, Canada7. The Geography of Design in the City8. Design and Gender with a Competitive Edge9. Riding the Waves of Design: Industrial Design and Competitive Products in the Norwegian Marine, Maritime and Offshore Sectors10. Is Good Design Good Business?
Description:
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Design plays an increasingly important role in the competitiveness of firms. Increasingly price-based competition is being replaced by business models based around design and added value. Given the importance of design in corporate competitiveness, this book explores the importance of industrial design within the contemporary economy.
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