Fashioning Globalisation New Zealand Design, Working Women and the Cultural Economy

Drastic changes in the career aspirations of women in the developedworld have resulted in a new, globalised market for off-the-pegdesigner clothes created by independent artisans. This book reportson a phenomenon that seems to exemplify the twin imperativesof globalisation and female emancipation. * A major conceptual contribution to the literatures onglobalisation, fashion and gender, analysing the ways in whichwomen s entry into the labour force over the past thirtyyears in the developed world has underpinned new forms ofaestheticised production and consumption as well as the growth of work-style businesses * A vital contribution to the burgeoning literature on cultureand creative industries which often ignores the significant rolestaken by women as entrepreneurs and designers rather than mereconsumers * Introduces fashion scholars and economic geographers to aparadigmatic example of the new designer fashion industriesemerging in a range of countries not traditionally associated withfashion * Takes a fresh perspective on an industry in which Third Worldgarment workers have been the subject of exhaustive analysis butfirst world women have been largely ignored