Book Details
Orange Code:30065
Paperback:481 pages
Publications:
Categories:
Sections:
1. Graphic Design: The Basics2. Typography3. Creativity and the Graphic Design Process4. Visualization5. Composition6. Posters7. Publication Design: Covers and Interiors8. Branding9. Visual Identity10. Corporate Communication: Brochures, Annual Reports, and More11. Web Design
Description:
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This best-selling text remains the most comprehensive how-to reference on graphic design and advertising for print and interactive media, intended to serve as a foundation for a graphic design and advertising design education. Theory and applications are stressed with an instructive approach. Known for its thorough treatment of theory and major graphic design applications, this text concentrates on the integration of design principles and elements, providing hundreds of meaningful examples of their interaction throughout.
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