Veterinary Business and Enterprise Theoretical Foundations and Practical Cases

1. The need for business skills in veterinary education: perceptions versus evidence
2. Clinical leadership and professionalism in veterinary practice
3. Leadership and management in veterinary practice
4. Veterinary business management: an ethical approach to managing people and practices
5. Documenting and investigating the entrepreneurial trade in illegal veterinary medicines in the United Kingdom ...
6. Applying marketing theory to veterinary practice
7. Brand identity: building a veterinary hospital brand
8. Veterinary field expertise and knowledge exchange
9. Ellie Prior: starting out in practice
10. De'Ath, Slaughter, Davis & Jones, MsRCVS: time for a rebrand?
11. Cascade Veterinary Practice: changing times
12. Parasol Kennels: innovative animal housing